A tribute to and a lament for Marshall McLuhan.Â Five days a week, Tuesday through Saturday,Â I present one of McLuhanâ€™s observations and talk about its relevance today.Â 300 ideas. 300 days.Â 300 posts.
Everyone knows Marshall McLuhan said â€śthe medium is the message.â€ťÂ But hardly anyone understands what he meant by it.
Are you ready for it?Â New media change the way we perceive the world.Â How?Â Because they change the way we sense the world.Â With our perceptions changed the world becomes a different place.
So what?Â Your children, being shaped by different media than the media that shaped you, are entirely different creatures and live in an entirely different world.Â But you knew that already didnâ€™t you?
Marshall McLuhan (1977 age 65/66). We’re re-tribalising!
Boom!Â Boom!Â Boom go the drums! [Be patient this 8 minute video is well worth it]