A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

Y-y-y-y-you are not who you think you are

Me (September, 2010, age 58).  Really!

Everyone knows Marshall McLuhan said “the medium is the message.”  But hardly anyone understands what he meant by it.

Are you ready for it?  New media change the way we perceive the world.  How?  Because they change the way we sense the world.  With our perceptions changed the world becomes a different place.

So what?  Your children, being shaped by different media than the media that shaped you, are entirely different creatures and live in an entirely different world.  But you knew that already didn’t you?

Marshall McLuhan (1977 age 65/66). We’re re-tribalising!

Boom!  Boom!  Boom go the drums! [Be patient this 8 minute video is well worth it]

http://www.youtube.com/watch?v=-C6FDcUutj8&feature=related

Cordially, Marshall and Me

Reading

Marshall McLuhan, The Medium is the Massage, 1967.

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Michael Hinton Saturday, September 25th, 2010
Permalink 1970s and 80s, Communication, Technology, Vol. 1 No Comments

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