A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

Working with others.

Marshall McLuhan (October 8, 1966, age 55).  What a day!

I spent the day with George Leonard, who is a Senior Editor at Look Magazine.  We talked without interruption from 10 a.m. to 11 p.m. about the future of education.  Quite frankly education isn’t what it used to be since the coming of TV.  George is going to write up our conversation and the article will appear in Look.  I can’t wait to see the expression on the face of the Dean of Graduate Studies when I show him my latest publication.  He’ll be apoplectic.

Me (July, 2010, age 57)  Which raises questions

“The Future of Education: The Class of 1989,” appeared in Look (February 21, 1967) as an article jointly written by Marshall McLuhan and George B. Leonard.  But, as Leonard explains in his memoir, “Jamming with McLuhan, 1967,” McLuhan had nothing to do with the writing of it.  Leonard says that he enjoyed the intellectual experience of working with McLuhan.  But after writing only one other article – “The Future of Sex” – Leonard decided to end the partnership.  In short, Leonard thought he wasn’t getting the credit he deserved.  He was doing the hard work of writing and a good deal of the thinking, but readers were assuming the ideas were all McLuhan’s.

Are unequal partnerships of this type destined to fail?  How much of the writing of the later McLuhan – particularly in his co-authored work – is actually McLuhan?

Cordially, Marshall and Me


Reading for this post

Barrington Nevitt with Maurice McLuhan, Who Was Marshall McLuhan? 1994, pp. 227-230.

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Michael Hinton Friday, July 23rd, 2010
Permalink 1950s and 60s, Business, Communication, Education, Technology, Vol. 1 No Comments

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