A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

Why people read ads.

Marshall McLuhan (May 8, 1966, age 54)  To feel reassured.

“Do you know that most people read ads about things they already own?  They don’t read things to buy them but to feel reassured that they have already bought the right thing.”

Me (June, 2011, age 58) Which raises another question

The good of ads then is they convince people not to return things they’ve just bought.  Which raises the question, “What do people read or watch initially that persuades them to take a chance on something?”

Cordially, Marshall and Me

Reading:

Forward Through the Rearview Mirror: Reflections On and by Marshall McLuhan, edited by Paul Benedetti and Nancy DeHart, 1996, p. 162.

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Michael Hinton Thursday, June 23rd, 2011
Permalink 1950s and 60s, Communication No Comments

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