A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

Why do men like Westerns?

Marshall McLuhan (1951, age 40).  It’s their security blanket.

The world is changing so fast men are unsure of exactly what their role is.  “For millions of such men horse opera presents a reassuringly simple and nondomestic world in which there are no economic problems.”

Me (January, 2011, age 58).  The medium as medicine or poison?

In the Western violence is a natural, peaceful, and healthy way to release tension.  Here we see clearly what a man’s role is, what he’s got to do, and that when he does it the world is a better place for it.  This weekend in Arizona we saw what can happen when an unstable man in the real world takes this kind of role playing for role modeling.  The medium must take part of the blame.


Cordially, Marshall and Me


Marshall McLuhan, The Mechanical Bride, 1951, p. 156.

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Michael Hinton Thursday, January 13th, 2011
Permalink 1950s and 60s, Culture No Comments

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