A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.
Marshall McLuhan (1964, age 52).¬† The involvement of TV.¬†¬†¬†¬†¬†¬†
‚ÄúIn closed-circuit instruction in surgery, medical students from the first reported a strange effect ‚Äď that they seemed not to be watching an operation but performing it.¬† They felt they were holding the scalpel.‚ÄĚ
Me (June, 2011, age 58).¬† What does McLuhan infer from this?
Hold onto your scalpel:¬†Because TV creates ‚Äúa passion for depth involvement in every aspect of human experience‚ÄĚ¬†¬†it naturally ‚Äúcreates an obsession with bodily welfare.‚ÄĚ¬†¬†Ergo:¬† ‚Äúthe sudden emergence of the TV medico and the hospital ward as a program.‚ÄĚ¬† A trend that continues today with House and Nurse Jackie, not to mention the scalpel-detective crossover shows CSI, NCIS et cetera, et cetera, et cetera.¬†¬†¬† ¬†¬†
Cordially, Marshall and Me
Marshall McLuhan, Understanding Media, 1964, p. 328.