A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

Who put the fire into the fireside chat?

Marshall McLuhan (1969, age 58).  Radio!

“The radio and public address microphones killed off political oratory.  You can’t orate into a microphone.  You have to chat.  …  Roosevelt was the first to master the microphone as artillery fixed at the fireside.  The home becomes the firing line.”

Me (April, 2011, age 58).  TV is not radio.

Unless radio makes a comeback the fireside chat would appear to be dead.   As you can see:

Cordially, Marshall and Me


Marshall McLuhan, Counterblast, 1969, p. 72.

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Michael Hinton Wednesday, April 20th, 2011
Permalink 1950s and 60s, Communication, Politics, Uncategorized No Comments

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