A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

Who’s your teacher now?

Marshall McLuhan (1969, age 58).  Ads!

“The metropolis today is a classroom; the ads are its teachers.”

Me (March, 2011, age 58).  What’s on the curriculum?

This is an idea McLuhan returned to many times, ads do far more teaching than selling.  It’s easy to find some disturbing teaching in ads, which certainly increases ones concern about the lessons we pick up inadvertently in the marketplace.  Here’s one that gently makes a case for consumerism as the path to the good life.  Well, perhaps gentle is not the right word …

http://www.youtube.com/watch?v=uDk_TEM257k&feature=related

Cordially, Marshall and Me

Reading:

Marshall McLuhan, Counter-Blast, 1969, p. 12

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Michael Hinton Tuesday, April 5th, 2011
Permalink 1950s and 60s, Education No Comments

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