A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

Where to from here?

Me (December, 2010, age 58).  Not done with McLuhan

Welcome back.  The last 300 posts of this blog have explored a large number of the ideas of and about Marshall McLuhan.  I have not counted, but the number must be far more than 300.  For most people, however, there are only two ideas – the medium is the message and the world as a global village – and neither of these ideas now almost two generations old since they were first announced in the 1960s is very well understood, which is odd.

Why?  Who was he?  What did he really mean?  Was he really that bad a writer?  What did he really think?  Was he serious?  Was some of what he said just bullshit?  What was he really like?  How can he be better understood?  What does it matter now after all these years?  These are questions I have tried to answer in the first 300 posts of this blog, and I’m not yet finished answering.  We are, I think, not done with McLuhan.  In the year ahead I will continue to talk about his ideas; to go slow; to look at them one by one, to wonder at them and about them, and in this way to celebrate and pay tribute to him.  If he is right and media change us, understanding how they do this is vitally important.


If you wish to be part of this conversation please leave your comments.

Cordially, Me


Neil Postman, “Forward” to Philip Marchand, Marshall Mcluhan: The Medium and the Messenger, 1989, pp. vii-xiii.

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Michael Hinton Tuesday, December 7th, 2010
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2 Comments to Where to from here?

  • Michael Edmunds says:

    I haven’t been able to get back to your MM and Me for awhile. Congrats on the first 300 and it’s really cool and hot that you’re going to keep plowing ahead. The probes you give I find very helpful. I think they’re useful to understanding McLuhan for those at McLuhan 101 or grad level. Thank you for all those wonderful ideas.

    the real
    (michael edmunds)

  • Michael Labay says:

    Medium is term used in occult literature.

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