A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

Where is advertising heading?

Marshall McLuhan (May 8, 1967, age 55).  “Quite simply …

The ad will become a substitute for the product, and all the satisfactions will be derived informationally from the ad, and the product will be merely a number in some file somewhere.”

Me (February, 2011, age 58).  And why not?

If as Mad Men teaches advertising is about happiness.

And happiness cannot be bought.  It can perhaps be learned.  And where better to learn than through ads?  For example, here is where you can learn the lesson that it is better to give than to receive.

Cordially, Marshall and Me

Reading:

Marshall McLuhan, “Predicting Communication via the Internet (1966),” interview with Robert Fulford, May 8, 1966, on CBC’s This Hour Has Seven Days in Understanding Me: Lectures and Interviews, 2003, p. 101.

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Michael Hinton Friday, February 4th, 2011
Permalink 1950s and 60s, Communication, Culture 1 Comment

1 Comment to Where is advertising heading?

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