A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.
Marshall McLuhan (1970, age 58).Â Â Most people prefer the past. Â Â Â Â Â Â Â Â
â€śThere are very many reasons why most people prefer to live in the age just behind them.Â Itâ€™s safer.Â To live right on the shooting line, right on the frontier of change, is terrifying.â€ť
Me (June, 2011, age 58).Â The man of the â€śabsolute present.â€ť
According to Derrick de Kerckhove, who knew McLuhan in the 1970s and is a long-time student of media, â€ś[Marshall McLuhan] lived in what I call the absolute present.Â Absolutely there.Â Entirely in the moment.Â In a way that I canâ€™t even imitate.Â Artists are like that.Â Great artists are; they have this quality of just being there.â€ťÂ Which perhaps is the same quality that is required for great comedy:
Cordially, Marshall and Me
Forward Through the Rearview Mirror:Â Reflections on and By Marshall McLuhan, edited by Paul Benedetti and Nancy DeHart, 1996, p. 137.