A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.
Every post begins with the search for an idea of Marshall’s to write about.¬† Finding a new idea¬†- at least one new to me – is a rush.¬† One of my favourites may or may not be an idea Marshall ever talked about.¬†That’s what Eric McLuhan says in an argument that’s now making the rounds in the higher reaches of the McLuhansphere. Here’s the link to my original post on the idea.
What’s the dispute about? Hold on to your hats. Eric McLuhan insists¬†that Marshall¬†had nothing to do with Dr Timothy Leary’s 1960s counter-culture mantra “turn on, tune in, drop out.”¬† That¬†Leary’s memory must have been playing tricks on him.¬†But if¬†McLuhan had nothing to do with it I can not help thinking he ought to have.¬† At any rate, the debate on this idea is not over.¬†¬†Someone¬†claims to have a video tape of Marshall Mcluhan talking about the incident.¬† Whatever happens I’m sure of one thing: McLuhan’s reputation will emerge unsullied. ¬†