A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

What the Apollo program was really all about.

Marshall McLuhan (July 21, 1969, age 58).  A man on the moon?

As usual the networks have missed the real story.  I am not referring to their failure to report my birthday, but their coverage of the Apollo program moon landing.

“That’s one small step for man,” Neil Armstrong has been telling us on every newscast, “one giant step for mankind.”  But this isn’t about putting a footprint on the surface of the moon.  It’s about getting a look at ourselves.  To see us as others see us.  In other words, it’s been an “ego trip.”

Me (July, 2010, age 58).  Take a look for yourself.

As Homer teaches, getting home can be a long hard journey.

Cordially, Marshall and Me


Barrington Nevitt with Maurice McLuhan, Who Was Marshall McLuhan, 1994, pp. 230.

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Michael Hinton Saturday, July 31st, 2010
Permalink 1950s and 60s, Communication, Culture, Vol. 1 No Comments

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