A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

What is your task?

Marshall McLuhan (April 12, 1936, age 24).  My task?

“My task as a teacher will be to shake others from their complacency.”

Me (April, 2011, age 58).  But how?

As Marshall showed throughout his career the most effective method was a form of intellectual shock therapy.  To assert that the world was not as it appeared to be in the electronic age.  Cause did not precede effect it followed it.  Consumers were becoming producers.  Advertising was a substitute for consumption.  Print created history.  The medium is the message.   Impossible?   Far from itl.

Cordially, Marshall and Me

Reading:

Marshall McLuhan, Letters of Marshall McLuhan, 1987, p. 84.

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Michael Hinton Thursday, April 28th, 2011
Permalink 1930s and 40s, Education No Comments

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