A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

What is truth?

Marshall McLuhan (March 25, 1974, age 63).  Good old Agatha Christie!    

“Was it Hercule Poirot who, when asked ‘what is truth?’ replied: ‘Eet ees whatever upsets zee applecart?” 

Me (April, 2011, age 58).  Perhaps it’s time to upset some apple carts? 

Why not?  You have nothing to fear but the apples.

Cordially, Marshall and Me


Marshall McLuhan, Letters of Marshall McLuhan, 1987, p. 492.

Philip Marchand, Marshall McLuhan:  The Medium and the Messenger, 1989, pp. 249-50


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