A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

What is it about the telephone?

Me (October, 2010, age 58).  Anger!

According to McLuhan the big problem with the telephone is that it naturally drives you to rage.  Have you ever lost it on the telephone?  I know I have.  Here’s Marshall’s explanation for this phenomenon.  In short, the medium is so cool (read participative or involving) it overheats you.  Before going to Marshall, here is actor Alec Baldwin being driven to rage by the medium.


Marshall McLuhan (1964, age 52).  Complete participation

“Some people can scarcely talk to their best friends on the phone without becoming angry.  The telephone demands complete participation, unlike the written and printed page.  Any literate man resents such a heavy demand for his total attention, because he has long been accustomed to fragmentary attention.”


Cordially, Marshall and Me



Marshall McLuhan, Understanding Media, 1964, p. 267.

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Michael Hinton Wednesday, October 6th, 2010
Permalink 1950s and 60s, Communication, Technology, Vol. 1 No Comments

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