A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

What aren’t you seeing?

Marshall McLuhan (November 18, 1961, age 50).  The invisibility of media

Every medium “is invested with a cloak of invisibility.”  Why else would people not notice what they are doing to us?

Me (September, 2010, age 58).  Hope this helps …

Here is a short list of media that have shed the cloak of invisibility to become visible to us while they remain invisible to their users:

  • Huge head phones
  • Cell phones in taxi cabs
  • Ball caps in restaurants
  • Chewing gum at the theatre
  • Plaid shirts everywhere
  • Dirt-stained sweat pants
  • Nap sacks on old men

Here is author of is “Google making us stupid?, Nicholas Carr, with another list:

Cordially, Marshall and Me

Reading

Letters of Marshall McLuhan,  1987, p. 281.

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Michael Hinton Thursday, September 30th, 2010
Permalink 1950s and 60s, Communication, Technology, Vol. 1 No Comments

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