A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

What are you watching?

Marshall McLuhan (1966, age 55).  The old medium.

A new medium creates an environment that most of us cannot see.  For example TV is for the most part invisible.  As a result you don’t watch TV you watch the old media it contains.  In an essay I wrote in 1966 I put it this way:  “What we see on the late show is not TV, but old movies.”

Me (January, 2011, age 58).  To watch TV then you need to watch YouTube:

http://www.youtube.com/watch?v=4Q7QFOhuPaU&feature=related

Cordially, Marshall and Me

Reading:

Marshall McLuhan, “The Relation of environment to Anti-Environment,” (1966), reprinted in Marshall McLuhan Unbound, Ginko Press, 2005, p.18.

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Michael Hinton Tuesday, January 25th, 2011
Permalink 1950s and 60s, Communication, Technology No Comments

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