A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

TV will not take a hot character.

Marshall McLuhan (October 29, 1960, age 49).  It’s a cool medium.    

“If the person who comes in front of the TV camera is already a very complete and classifiable type of person – a politician, a highly obvious doctor type, lawyer type – the medium rejects him because there’s nothing left for the audience to view or to complete, and they say this guy’s a phony.  There’s something wrong with this guy.”

Me (February, 2011, age 58).  Will the real Obama please stand up.



 Cordially, Marshall and Me


Marshall McLuhan, “The Communications Revolution,” panel discussion at Third Annual Conference on the Humanities, Ohio State University Graduate School, October 29, 1960, in Marshall McLuhan, Understanding Me: Lectures and Interviews, 2003, p. 40.

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Michael Hinton Friday, February 18th, 2011
Permalink 1950s and 60s, Communication No Comments

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