A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

There are two types of people in the world.

Me (November, 2010, age 58). Literates and non-literates

According to Marshall McLuhan the fundamental difference between literates and non-literates is their approach to cause and effect.  Literates, the children of print, (left brain in the language he adopted in the 70s) see the world as sequential.  Non-literates, (right brain) view the world as bound together in more tangled and mysterious ways than rough and ready efficient first cause and then effect.  Which are you?  In what camp are the kids you meet?  How about teachers and artists?


Marshall McLuhan (1964, age 52).  Of course …

“Nonliterate people register very little interest in … ‘efficient’ cause and effect, but are fascinated by hidden forms that produce magical results.  Inner, rather than outer, causes interest the non-literate and non-visual cultures.”

Cordially, Marshall and Me


Marshall McLuhan, Understanding Media, 1964, p. 287.

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Michael Hinton Friday, November 5th, 2010
Permalink 1950s and 60s, Communication, Technology, Vol. 1 No Comments

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