A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

The understanding media pun contest

Me (August, 2010, age 58).  Pun.

Part II of Understanding Media contains 26 case studies, one for each letter of the alphabet.  Each deals with a particular medium or technology.  McLuhan delighted in puns and so it is not surprising to find puns in some of the titles of these chapters: for example “Clocks: The Scent of Time,” “Movies: The Reel World,” and “Automation: Learning a Living.”

Your challenge, should you decide to accept it is to come up with punning or joking chapter titles either for technologies that did not make it into Understanding Media or for chapters that did but for which McLuhan did not provide a punning subtitle.

For example, “Toasters:  A Slice of Leaven,” “The Passenger Pigeon: A Bird in the Band,” “The Sun Dial: Tempus Fidgit.”

Marshall McLuhan (August 2010, age 99).  I like a challenge

What about: “The Microscope: To see or not to see,” “Etch-a-sketch:  Pane in the Ass,” or “Invisible Ink:  The Write Stuff.”

Cordially, Marshall and Me


Marshall McLuhan, Understanding Media, 1964, pp.xi-xiii.

For more on puns and McLuhan

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Michael Hinton Tuesday, August 24th, 2010
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