A tribute to and a lament for Marshall McLuhan.Â Five days a week, Tuesday through Saturday,Â I present one of McLuhanâ€™s observations and talk about its relevance today.Â 300 ideas. 300 days.Â 300 posts.
Me (August, 2010, age 58).Â Pun.
Part II of Understanding Media contains 26 case studies, one for each letter of the alphabet.Â Each deals with a particular medium or technology.Â McLuhan delighted in puns and so it is not surprising to find puns in some of the titles of these chapters: for example â€śClocks: The Scent of Time,â€ť â€śMovies: The Reel World,â€ť and â€śAutomation: Learning a Living.â€ť
Your challenge, should you decide to accept it is to come up with punning or joking chapter titles either for technologies that did not make it into Understanding Media or for chapters that did but for which McLuhan did not provide a punning subtitle.
For example, â€śToasters:Â A Slice of Leaven,â€ť â€śThe Passenger Pigeon: A Bird in the Band,â€ť â€śThe Sun Dial: Tempus Fidgit.â€ť
Marshall McLuhan (August 2010, age 99).Â I like a challenge
What about: â€śThe Microscope: To see or not to see,â€ť â€śEtch-a-sketch:Â Pane in the Ass,â€ť or â€śInvisible Ink:Â The Write Stuff.â€ť
Cordially, Marshall and Me
Marshall McLuhan, Understanding Media, 1964, pp.xi-xiii.