A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.
Marshall McLuhan (1972, age 60)Â Welcome to the unknown.
“With the acceleration of change, management now takes on entirely new functions.Â While navigating admidst the unknown is becoming the normal role of the executive, the new need is not merely to navigate but to anticipate effects with their causes.”
Me (June, 2011, age 58)Â Meaning?
You can not escape the future, sidestep it or go around it.Â To succeed in it you must be part of it; you must make it happen.Â Exhilarating isn’t it?
Cordially, Marshall and Me
Mark Federman and Derrick De Kerckhove, McLuhan for managers: new tools for new thinking, 2003, p. xiii.