A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

The ridiculousness of advertising.

Marshall McLuhan (July 4, 1954, age 42). Dear Diary:

So many discoveries, I’m becoming quite giddy.  For example, if you simply study advertisements objectively as technologies for delivering persuasion and forget about passing moral judgments on them it is remarkable how quickly they become ridiculous.  Often, now, without warning the ridiculousness of an ad will hit me in my office or in the lecture hall and I find myself roaring with laughter.  My colleagues at Toronto University think I’m insane.  Let them, the study of advertising brings me great joy.      

Me (November, 2010, age 58).  May these bring you joy.

Submitted for your objective consideration and possible merriment three ads:

Cordially, Marshall and Me

Reading

Philip Marchand, Marshall McLuhan: The Medium and the Messenger, 1989, p. 130.

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Michael Hinton Wednesday, December 1st, 2010
Permalink 1950s and 60s, Business, Communication, Vol. 1 No Comments

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