A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

The ridiculousness of advertising (continued)

Marshall McLuhan (July 5, 1954, age 42). The reason why.

As I said yesterday it is remarkable how quickly an ad objectively examined strikes one as ridiculous.  The question is why?  Obviously it has to do with the conditions that favour objectivity.  Old ads are easier to view objectively.  And ads intended for other cultures.  They shock us into awareness of their ridiculousness while the ads of our culture today remain unnoticed, invisible.  Whoever it was that discovered water it certainly wasn’t a fish.

Me (November, 2010, age 58).  You’re not a fish are you?

Submitted for your objective consideration and possible merriment three more ads:

Cordially, Marshall and Me


Philip Marchand, Marshall McLuhan: The Medium and the Messenger, 1989, p. 130.

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Michael Hinton Thursday, December 2nd, 2010
Permalink 1950s and 60s, Business, Communication, Culture, Vol. 1 No Comments

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