A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

The rational and the visual

Marshall McLuhan (June, 1967, age 55).  Thinking is leap frogging

“Connected sequential discourse, which is thought of as rational, is really visual. It has nothing to do with reason as such. Reasoning does not occur on single planes or in a continuous connected fashion. The mind leapfrogs. It puts things together in all sorts of proportions and ratios instantly.”

Me (June, 2011, age 58). Like this:

Cordially, Marshall and Me

Reading:

McLuhan: Hot & Cool, edited by Gerald Emanuel Stearn, New York, 1967, p. 264.

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Michael Hinton Thursday, June 30th, 2011
Permalink 1950s and 60s, Culture No Comments

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