A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

The pattern watcher

Marshall McLuhan (January 4, 1967, age 55).  Why am I so popular?    

“I simply have ideas that seem to intrigue people.  Actually I’m a pattern watcher.  That’s it a pattern watcher.” 

Me (May, 2011, age 58).  McLuhan in action. 

This snippet of conversation is a good example of how McLuhan came up with ideas in conversation.  You can almost feel the electric surge as the idea comes to him that he’s a pattern watcher.  ”I do a lot of my work while I’m simply talking,” he once said.  “I think a lot when I’m talking and perfect many ideas that way.”

Cordially, Marshall and Me


Marshall McLuhan, Letters of Marshall McLuhan, 1987, p. 176-177.

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Michael Hinton Tuesday, May 3rd, 2011
Permalink 1950s and 60s, Communication, Culture No Comments

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