A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

The new threat?

Marshall McLuhan (1969, age 58).  The new.    

“As the most completely book-minded people in the world, North Americans would seem to be moving into new orbits of experience for which their bookishness has not entirely prepared them.”

Me (April, 2011, age 58).  What is to be done?

Continue to explore.  To discover how media as media work.  Bring understanding to the rescue.  That I imagine is what Marshall would do.

Cordially, Marshall and Me


Marshall McLuhan, Counterblast, 1969, p. 99.


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