A tribute to and a lament for Marshall McLuhan.¬† Five days a week, Tuesday through Saturday,¬†I present one of McLuhan‚Äôs observations and talk about its relevance today.¬† 300 ideas. 300 days.¬† 300 posts.
Marshall (July 1948, age 36).¬† The necessity¬†& impossibility of creating a group
Talk is vital to my thinking and writing.¬† It seems impossible, but absolutely necessary, to gather a group of 10 competent people around me here in Toronto to enable me to talk, think, and write.¬† Even in New York, Paris, or London. ¬†It would be impossible.¬†
¬†Me (October 2009, age 57).¬† The impossible happens
By 1953, with the help of a Ford Foundation grant he obtained with a group of two: himself and the anthropologist Ted Carpenter, who he met in 1948, McLuhan put together a group of 5 around him to think, talk, and write about culture and communications: Ted Carpenter, Jacqueline Tyrwhitt, Harley Parker, Tom Easterbrook, and Carl Williams. Five was enough for the group to come up with ‚Äúthe crucial discovery,‚ÄĚ as Philip Marchand says, ‚Äúthat media are extensions of the human body and of the nervous system.‚ÄĚ
Do you want to be part of a¬†group to think, talk and write about business, culture, and communications?¬† Let’s have a conversation.
Cordially, Marshall and Me
P.S.¬† See you here tomorrow¬†
READING FOR THIS POST
The Letters of Marshall McLuhan.¬† Selected and edited by Matie Molinaro, Corinne McLuhan, and Wiliam Toye. Toronto: Oxford University Press, 1987, p. 197
Seth Godin, Tribes: We Need You to Lead Us.¬† New York; Penguin Group, 2008¬†
W. Terrence Gordon, Marshall McLuhan:¬† Escape into Understanding. Toronto; Stoddard, 1997, pp. 160-165.
Philip Marchand, Marshall McLuhan:¬† The Medium and the Messenger.¬† Cambridge: Mass.: MIT Press, 1989, pp. 124-137.
1930s and 40s, Communication, Management, Vol. 1 No Comments