A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

The muzak of the eye!

Marshall McLuhan (1970, age 59).  Ads!    

“British sociologist D. G. MacRae says the reason why the huge potential of the ad world has not been tapped by his colleagues is that ‘we do not want our prejudices disturbed by knowledge.’  If ads disappeared, so would most of our information service environment – the Muzak of the eye.”

Me (March, 2011, age 58).  Which invites the question …

How is our thinking affected by the information service environment created by ads?  Everyone is interested in whether ads influence buying decisions.  But what if their most influential effects are on other far more general and apparently unrelated things?  Such as what we think about and the way we think?

 

Cordially, Marshall and Me

Reading: 

Marshall McLuhan, Culture Is Our Business, 1970, p. 200.

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Michael Hinton Friday, March 18th, 2011
Permalink 1950s and 60s, Culture No Comments

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