A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

The rich, the poor, and TV.

Marshall McLuhan (1970, age 59).  Watch out old world!    

“The TV child, rich or poor, shares the same new information world. The old hardware can’t match the riches of TV software imagery, whether at school or at the A&P.”


Me (March, 2011, age 58).  McLuhan’s critics found statements like this one infuriating.

McLuhan they said was confusing image with reality.  McLuhan was saying something very different.  A bit like, “how can you keep them down on the farm after they’ve seen Paris?”  TV he’s saying is a revolutionary force.   Having a TV in your living room is like inviting Che to have dinner with the family.  No telling what type of ideas they’re going to pick up. 




 Cordially, Marshall and Me



Marshall McLuhan, Culture Is Our Business, 1970, p. 311.

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Michael Hinton Wednesday, March 23rd, 2011
Permalink 1950s and 60s, Culture, Technology No Comments

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