A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.
Marshall McLuhan (1970, age 59).Â Watch out old world!Â Â Â Â
â€śThe TV child, rich or poor, shares the same new information world. The old hardware canâ€™t match the riches of TV software imagery, whether at school or at the A&P.â€ť
Me (March, 2011, age 58).Â McLuhanâ€™s critics found statements like this one infuriating.
McLuhan they said was confusing image with reality.Â McLuhan was saying something very different.Â A bit like, â€śhow can you keep them down on the farm after theyâ€™ve seen Paris?â€ťÂ TV heâ€™s saying is a revolutionary force.Â Â Having a TV in your living room is like invitingÂ Che to have dinner with the family.Â No telling what type of ideas they’re going to pick up.Â
Â Cordially, Marshall and Me
Marshall McLuhan, Culture Is Our Business, 1970, p. 311.