From Marshall & Me
“Miniskirts are not fashion. They are a return to tribal corporate costume. In tribal societies men and women wear the same short skirts. There is no change . … The miniskirt is not sexy. Sex does not interest tribal man as a theme.”
But not a lot, I think, about the miniskirt. Here is a man with a theory. Electric media is turning us into tribal beings. Each new thing that comes along, such as the miniskirt, must be part of this pattern. As Marshall liked to say, “with the miniskirt the end is in sight.” The end that is of rational, print-oriented, visually-biased man. Take a look for yourself. What do you think? Sexy or not sexy?
Cordially, Marshall and Me
Reading:
Marshall McLuhan, Culture Is Our Business, 1970, p. 304.
Tags: Fashion, Medium is the message