A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

The g-g-g-global village is out to get you

Me (September, 2010, age 58).  Who put the geewiz in the global village?

If there is one thing everyone knows about Marshall McLuhan, it is that he said we have been recreated by electronic technology in “the image of a global village.”  It is tempting to look at this idea of a global village as a positive vision of the essential oneness of all peoples on this planet.  To see our global village bathed in an electric glow in the night skies as a warm, safe, and supportive place.   To experience the good vibrations that come as we listen to John Lennon’s “Imagine.”

This was the temptation I almost fell prey to yesterday.  But McLuhan had a very different thing in mind when he talked about a global village.

Marshall McLuhan (1977 age 65/66).  We are going tribal!

Cordially, Marshall and Me


Marshall McLuhan, The Medium is the Massage, 1967, p. 67.

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Michael Hinton Friday, September 24th, 2010
Permalink 1970s and 80s, Communication, Culture, Technology, Vol. 1 No Comments

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