A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.
Marshall McLuhan (May 8, 1966, age 54)Â Obviously …
“Where advertising is heading is quite simply into a world where the ad will become a substitute for the product and all the satisfaction will be derived informationally from the ad and the product will be merely a number in some file somewhere.”
Me (June, 2011, age 58)Â Think ofÂ it!
Tobacco without theÂ cancer and alcohol without the hang over.Â And why not?Â Who hasn’t at least once in their life gone to the movies and wound up fighting a duelÂ and emerging unscathed.Â Why not imaginative consumption of more pedestrianÂ experiences.Â Meanwhile, until Madison Avenue catches upÂ …http://www.youtube.com/watch?v=3F_CCt5o00E&feature=related
Cordially, Marshall and Me
Forward Through the Rearview Mirror:Â Reflections On and By Marshall McLuhan, edited by Paul Benedetti and Nancy DeHart, 1996, p.162.