A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

The future of advertising

Marshall McLuhan (May 8, 1966, age 54)¬† Obviously …

“Where advertising is heading is quite simply into a world where the ad will become a substitute for the product and all the satisfaction will be derived informationally from the ad and the product will be merely a number in some file somewhere.”

Me (June, 2011, age 58)  Think of it!

Tobacco without the¬†cancer and alcohol without the hang over.¬† And why not?¬† Who hasn’t at least once in their life gone to the movies and wound up fighting a duel¬†and emerging unscathed.¬† Why not imaginative consumption of more pedestrian¬†experiences.¬† Meanwhile, until Madison Avenue catches up¬†…

http://www.youtube.com/watch?v=3F_CCt5o00E&feature=related

Cordially, Marshall and Me

Reading:

Forward Through the Rearview Mirror: Reflections On and By Marshall McLuhan, edited by Paul Benedetti and Nancy DeHart, 1996, p.162.

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Michael Hinton Wednesday, June 22nd, 2011
Permalink 1950s and 60s, Business, Communication No Comments

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