A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

The first ‘software’ generation.

Marshall McLuhan (1970, age 59).      

“Now is the the first ‘software generation.  The TV youngsters are the first to be divorced from the old dominant hardware of books and machines.  This generation was baby-sat by TV  They watched it from their playpens.”

Me (May, 2011, age 58).  And the result? 

As Marshall goes on to say they grew up fast:  “Gray at three, they had seen the gamut of adult violence and confusion in every part of the world.”

Cordially, Marshall and Me



Marshall McLuhan, Culture Is Our Business, 1970, p. 64.

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Michael Hinton Thursday, May 12th, 2011
Permalink 1950s and 60s, Culture No Comments

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