A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

The craftiness of TV.

Marshall McLuhan (1970, age 59).  Its subliminal!    

“TV is not only an X-ray ‘zerothruster’ or fire god like Zoroaster, but it is entirely subliminal in its impact, as is the case with all other new media.”

Me (March, 2011, age 58).  Meaning?

It works on us in ways we are unaware that it is working.  But how that actually happens was not Marshall’s business to discover.  It is ours, if we choose to.  If not, he has other ideas.  For example

 http://www.youtube.com/watch?v=ArDFVEikL8k

 Cordially, Marshall and Me

Reading: 

Marshall McLuhan, Culture Is Our Business, 1970, p. 208.

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Michael Hinton Saturday, March 19th, 2011
Permalink 1950s and 60s, Culture No Comments

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