A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

The artistry of advertising.

Marshall McLuhan (May 26, 1964, age 52). Dear Diary:

No one seems to realize that advertisers are every bit as much artists as the Symbolists poets are.  That is they aim at certain effects and their artistry is to produce those effects in our minds.  I’m not praising them when I say they are artists or advertising is artistry.  I am simply stating a fact.

Me (November, 2010, age 58).  Is this art?

This, I believe, is Marshall’s and my 296th post.  As the 300th post in this blog draws near I am tempted to address only the most important, most significant, ideas in the McLuhan cannon.  But then I asked myself what would Marshall have done and I realized this would be a most unMarshall thing to do.  Instead, therefore, we will press on with whatever comes to hand.

Cordially, Marshall and Me

 

Reading

Philip Marchand, Marshall McLuhan: The Medium and the Messenger, 1989, p. 116.

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Michael Hinton Tuesday, November 30th, 2010
Permalink 1950s and 60s, Business, Communication, Vol. 1 No Comments

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