A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

The amazing déjà vu machine.

Marshall McLuhan (1969, age 58).  I’ve made a breakthrough!

For your information, a question: “Is the déjà vu phenomenon, i.e. ‘I’ve been here before’, exotic with the ‘man of letters’, and normal and un-noticed by non-literate man?  If so [one day]  … It should be possible to create physical situations in which anybody might experience the sensation of déjà vu.”

Me (March, 2011, age 58).  A déjà vu machine?

Who would want such a contraption?  It seems like an invention that provides a solution to a problem that doesn’t exist.  On the other hand, anything that can produce such subtle disturbances in the working of the mind could lead to devices capable of having far more powerful and disturbing effects for good or ill:

Cordially, Marshall and Me

Reading:

Marshall McLuhan, Counter-Blast, 1969, p. 27.

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Michael Hinton Tuesday, April 12th, 2011
Permalink 1950s and 60s No Comments

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