A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

The ‘missing link’

Marshall McLuhan (1970, age 59).  You may have wondered why …

“The ‘missing link’ created far more interest than all the chains and explanations of being.”

Me (May, 2011, age 58).  Indeed I have, now that you mention it.

In Saturday’s post I asked what you thought McLuhan would say is the explanation for the greater interest in the ‘missing link.’  Notwithstanding Michael Edmunds thoughts, which you may want to take a look at in the comments on that post, I’m going to plump for a simpler answer.  The great chain of being is a completed whole, full of information, and therefore hot.  The missing link, on the other hand, is a gap in the chain of evolutionary development, cool, and therefore more involving and more interesting.   Like these sign off audio clips are more involving than the complete shows they followed …

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Cordially, Marshall and Me

Reading:

Marshall McLuhan, Culture Is Our Business, 1970, p. 112.

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Michael Hinton Tuesday, May 24th, 2011
Permalink 1950s and 60s, Culture No Comments

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