A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

War

War has many hells.

Marshall McLuhan (1964, age 52).  The cold war in 1984      

“If the cold war in 1964 is being fought by informational technology [photography, movies, and TV], that is because all wars have been fought by the latest technology available in any culture.”

Me (June, 2011, age 58).  The Afghanistan war in 2010

The latest technology is still being applied in war today.  One example of this reality of war made the news in 2010, when the New York Times reported that the American military were deploying PowerPoint with devastating results. 

Cordially, Marshall and Me

Reading: 

Marshall McLuhan, Understanding Media, 1964, p. 339.

Tags:

Michael Hinton Wednesday, June 8th, 2011
Permalink 1950s and 60s, Technology No Comments