A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

Newspapers

Have you ever noticed? (Part 2)

Marshall McLuhan (1970, age 59).  You may have also wondered why …      

“Isolated news items are more interesting than editorials.”

Me (May, 2011, age 58).  Now that you mention it. 

McLuhan’s observation seems bang on.  The editorials in a newspaper are not as interesting as the news items.  As with ads McLuhan says the news item wins out because it has no single point of view.  It is all about the present.  It is in tune with the our electric age.  This may be bumph, but as observations go is remarkably astute.  Editorials are not what newspaper readers want.  Why do newspapers devote so much space to them?  Is this any way to run a newspaper?

Cordially, Marshall and Me

Reading: 

Marshall McLuhan, Culture Is Our Business, 1970, p. 112.

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Michael Hinton Friday, May 20th, 2011
Permalink 1950s and 60s, Communication, Technology No Comments