A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

John Lennon

John and Yoko and Marshall McLuhan’s theory of dinosaurs

Me (September, 2010, age 58).  Perhaps the most insane of McLuhan’s ideas

In 1969 on the last Saturday before Christmas CBS television arranged for Marshall McLuhan to interview John Lennon and Yoko Ono about their ‘War is Over’ campaign and anything else McLuhan thought they should talk about.  Their wide-ranging discussion took place at Marshall’s office in the Coach House at the University of Toronto and lasted about an hour.  Among other things, they talked about the importance of Elvis in John’s career, Yoko’s contribution to their creative partnership, the cultural differences between Britain and America, and, of course, McLuhan’s explanation for the extinction of the dinosaurs.  I don’t know what John and Yoko thought of McLuhan’s ideas about the dinosaurs, but it must have crossed their minds that this was one seriously crazy dude.  And if so it would be difficult to say they were wrong.

Marshall McLuhan (19 December 1969, age 58).  It’s the frustration!

“Frustration creates bigness.  Frustration releases adrenaline in the system.  Adrenaline creates much bigger muscles and bigger arms and legs … . This is why dinosaurs ended in sudden death, because as the environment became more and more hostile, more and more adrenaline was released into their bodies and they got bigger and bigger and then they collapsed.”


Cordially, Marshall and Me


Read a ‘transcript’ of the interview between John Lennon and Marshall McLuhan


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Michael Hinton Friday, October 15th, 2010
Permalink 1950s and 60s, Culture, Vol. 1 No Comments