A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.


Fiction is dead!

Marshall McLuhan (October 29, 1960, age 49).  TV did it.

“The medium of television …, incidentally has had a strange effect on the young of driving them to the libraries to ask for fact books.  The librarians report there is a tremendous new taste in the young for fact books, not fiction.  Well, I mean I was thinking of the fact book as something you have to dig.  You don’t read it in a line, just a story level on a simple plane. You have to dig a fact book.  And the youngsters to day dig their reading.  They read in depth.”

Me (February, 2011, age 58).  Do you dig fact books?


Cordially, Marshall and Me


Marshall McLuhan, “The Communications Revolution,” panel discussion at 3rd Annual Conference on the Humanities, Ohio State University Graduate School, October 29, 1960, in Marshall McLuhan, Understanding Me: Lectures and Interviews, 2003, p. 36.

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Michael Hinton Thursday, February 17th, 2011
Permalink 1950s and 60s, Communication, Culture 1 Comment