A tribute to and a lament for Marshall McLuhan. Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today. 300 ideas. 300 days. 300 posts.
Successful media are very successful.
Me (October, 2010, age 58). Don’t underestimate successful media .
In Understanding Media Marshall McLuhan reminds us not to underestimate the power of successful media to work their way into every crack and cranny of our culture. He does not think he needs to argue the case. A word to the wise should be enough. Consider for example the continuing power of the automobile to influence our lives. I imagine as the flood waters rise on this globally-warming world we will be calmly raising our highways rather than saying good bye to our cars:
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Marshall McLuhan (1964, age 52). Of course …
“Once a new technology comes into a social milieu it cannot cease to permeate that milieu until every institution is saturated.â€
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Cordially, Marshall and Me
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Reading
Marshall McLuhan, Understanding Media, 1964, p. 177.