A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.
Marshall McLuhan (1970, age 59).Â Whitehead’s observation.Â Â Â
I ran across this observation of Whiteheadâ€™s in his admirable â€śDialoguesâ€ť some years ago and commend it to your attention:Â â€śWith the sense of sight, the idea communicates the emotion, whereas with sound, the emotion communicates the idea, which is more direct and therefore more powerful.â€ś
Me (February, 2011, age 58).Â Letâ€™s explore this idea.
Which of these do you find more powerful?
Or this?Â The same clip, but play it with the sound turned off
Cordially, Marshall and Me
Marshall McLuhan, Culture Is Our Business, 1970, p. 146.