A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

Sound trumps sight.

Marshall McLuhan (1970, age 59).  Whitehead’s observation.    

I ran across this observation of Whitehead’s in his admirable “Dialogues” some years ago and commend it to your attention:  “With the sense of sight, the idea communicates the emotion, whereas with sound, the emotion communicates the idea, which is more direct and therefore more powerful.“

 

Me (February, 2011, age 58).  Let’s explore this idea.

Which of these do you find more powerful?

 

This?

http://www.youtube.com/watch?v=uAUPt9SX2qk

 

Or this?  The same clip, but play it with the sound turned off

 

http://www.youtube.com/watch?v=uAUPt9SX2qk

 

Cordially, Marshall and Me

 

Reading: 

Marshall McLuhan, Culture Is Our Business, 1970, p. 146.

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Michael Hinton Tuesday, February 22nd, 2011
Permalink 1950s and 60s, Communication No Comments

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