A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

Seeing our present as future.

Me (October, 2010, age 58).  Another one for McLuhan.

The critics of Marshall McLuhan said he was a charlatan speaking gibberish.  Yet here he is in 1964, sounding remarkably sane to modern ears, predicting a now ubiquitous small, hand-held electronic device – cell phone, blackberry, i-phone – on which you can play a movie.  Granted he doesn’t see it as digital but 20/20 future sight is asking a lot.  Lesson – if you’re going to predict the future be ready for criticism if you get it right.

Marshall McLuhan (1964, age 52).  Clearly …

“At the present time, film is still in its manuscript phase, as it were; shortly it will, under TV pressure, go into its portable, accessible, printed-book phase.  Soon everyone will be able to have a small, inexpensive film projector that plays an 8-mm sound cartridge as if on a TV screen.  This development is part of our present technological implosion.”

Cordially, Marshall and Me

Reading

Marshall McLuhan, Understanding Media, 1964, pp. 291-292.

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Michael Hinton Saturday, October 30th, 2010
Permalink 1950s and 60s, Communication, Technology, Vol. 1 No Comments

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