A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.
Marshall McLuhan (May 8, 1967, age 55).Â For example …
â€śInstead of going out and buying a packaged book of which there have been five thousand copies printed, you will go to the telephone, describe your interests, your needs, your problems â€¦ and they at once Xerox with the help of computers from libraries all over the world, all the latest material for you personally, not as something to be put out on a bookshelf.Â They send you the package as a direct personal service.Â This is where weâ€™re heading under electronic conditions.Â Products increasingly are becoming services.â€ť
Me (February, 2011, age 58).Â Sound familiar?
Cordially, Marshall and Me
Marshall McLuhan, â€śPredicting Communication via the Internet (1966),â€ť interview with Robert Fulford, May 8, 1966, on CBCâ€™s This Hour Has Seven Days in Understanding Me: Lectures and Interviews, 2003, p. 101.