A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

Newspapers don’t make news.

Marshall McLuhan (1965, age 53).  You do.

“The only connecting factor in any newspaper is the dateline… . When you enter through the dateline, when you enter your newspaper, you begin to put together the news – you are producer.”

Me (January, 2011, age 58).  If so, it doesn’t matter that Sarah Palin couldn’t name a paper she’d read:

Their names are irrelevant.  If you don’t like the sense Sarah Palin makes of the stories that flash past her eyes don’t blame it on the newspapers she reads or doesn’t read.  It’s not what she reads but what she does with what she reads.

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Cordially, Marshall and Me

Reading:

Marshall McLuhan, “Address at Vision 65,” in Essential McLuhan, 1995, p. 227.

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Michael Hinton Sunday, January 2nd, 2011
Permalink 1950s and 60s, Communication, Technology No Comments

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