A tribute to and a lament for Marshall McLuhan.  Five days a week, Tuesday through Saturday, I present one of McLuhan’s observations and talk about its relevance today.  300 ideas. 300 days.  300 posts.

Movies will conquer the world for Uncle Sam.

Me (November, 2010, age 58). Hollywood and globalization.

It seems obvious that Hollywood is a great training ground for globalization.  To see what the western world is all about all you have to do is buy a ticket to a Hollywood film.  If so then the battle for and against globalization will be won on the media battlefield.  For globalization to triumph Hollywood movies must beat TV and the internet.  But then maybe he’s wrong or perhaps the movie has moved on.

 

Marshall McLuhan (1964, age 52). Of course …

“the film medium … [is a] monster ad for consumer goods.”

 

“The movie, as much as the alphabet and the printed word, is an aggressive and imperial form that explodes outward into other cultures.”

 

Cordially, Marshall and Me

 

Reading

Marshall McLuhan, Understanding Media, 1964, p. 294-295.

Tags: , , , , , , ,

Michael Hinton Saturday, November 6th, 2010
Permalink 1950s and 60s, Communication, Technology, Vol. 1 No Comments

Leave a Reply