A tribute to and a lament for Marshall McLuhan.Â Five days a week, Tuesday through Saturday,Â I present one of McLuhanâ€™s observations and talk about its relevance today.Â 300 ideas. 300 days.Â 300 posts.
Marshall McLuhan (1964, age 52).Â Look for the small facts.
If you want to understand how media work the best place to look is under the light of small facts.Â Forget about the big theories.Â Work with small truths.Â For example, have you ever noticed that in reading a newspaper you are drawn to the story you already know?Â You go to a ball game, thatâ€™s the story you turn to.Â Youâ€™re caught in a storm, thatâ€™s what you want to read about.
Why?Â As human beings our minds delight in re-running experiences weâ€™ve had in one medium through the frame of another.
Me (November, 2010, age 58).Â Is it true?
Observe what you do.Â What stories are you drawn to?
Cordially, Marshall and Me
Marshall McLuhan, Understanding Media, 1964, pp. 211.