A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.

Mea Culpa!

Me (February, 2011, age 58).  How could I have got it so wrong!

Last year, I posted a blog in which I imagined Marshall’s pleasure at the prospect of the word “McLuhanism” appearing in the Oxford dictionary.  However, apparently, I underestimated the later McLuhan’s paranoid tendencies.  According to the journalist Barbara Rowes who wrote a profile on McLuhan for People Magazine in 1976, which I have only recently run across, far from being pleased “McLuhan considered the prospect sourly.”

Marshall McLuhan (September 20, 1976, age 65).  My exact words, if I remember correctly were …

“I can just imagine what that word is going to mean.”

Cordially, Marshall and Me

P.S. The Shorter Oxford English Dictionary defines “McLuhanism” as “The social ideas of the Canadian writer H. Marshall McLuhan (1911-80), such as that the effect of the introduction of the mass media is to deaden the critical faculties of individuals.”


Barbara Rowes, “If the Media Didn’t Get Marshall McLuhan’s Message in the ‘60s, Another Is on the Way,” People Magazine, Vol. 6, No. 12, September 20, 1976.

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Michael Hinton Friday, February 11th, 2011
Permalink 1970s and 80s, Communication, Culture 1 Comment

1 Comment to Mea Culpa!

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