A tribute to and a lament for Marshall McLuhan continues. If he had lived Marshall would have been 100 on July 21, 2011. Join me in the countdown to his centennial, and an exploration of more of his observations on the way media work in the electric age in which we live.
Marshall McLuhan (1970, age 59).¬† You become your own programmer¬†¬†¬†¬†
‚ÄúSubscription TV means audience participation in programming without benefit of ratings or sponsors.¬† Instead of a package deal, the viewer will get service.¬† Service as a matter of course and not a matter of crisis.‚ÄĚ
Me (March, 2011, age 58).¬† What do you want?
Cordially, Marshall and Me
Marshall McLuhan, Culture Is Our Business, 1970, p. 104.